Email campaigns

What it is

A campaign is one email from your shop to customers who have an email address and said yes to marketing. You write a subject, a heading and a message, pick up to 8 products to show (photo, name, price, link to your store), add a coupon from your active coupons, and a button. The preview on the right is the real email at desktop and phone width.

Who gets it

Choose an audience: everyone who opted in; bought in the last N days; bought from a category; left something in their cart; high spenders (₹10,000+ lifetime); or no order in N days. Every audience is limited to people with a recorded marketing opt-in — a WhatsApp START or a sign-up tick — and never includes anyone who unsubscribed or deleted their account. Press Count the audience to see the number before you send.

The list is fixed the moment you press Send now or Schedule. Someone who unsubscribes after that is still left out: the sender checks again before each email.

Steps

1. Store → Email campaigns → New campaign.
2. Fill in the subject, heading and message. Leave a blank line between paragraphs.
3. Search and add products; pick a coupon; set the button.
4. Choose the audience and Count the audience.
5. Send me a test — the email arrives in your own inbox with inert links.
6. Send now, or pick a date and time and Schedule.

How sending works

Emails leave 20 at a time, every 2 minutes, until your daily limit (Store settings → Email campaigns, default 500 a day) is reached; the rest continue the next day. Every email carries your shop name, address lines and phone (Shop profile and General settings), a one-click Unsubscribe link and the line "You receive this because you opted in at <shop>. Unsubscribe any time." These cannot be removed.

Each email also appears in the Messages log as a marketing email, so it counts towards your plan's monthly messages.

The report

Sent, failed, opened, clicked, and orders in 7 days — orders placed by someone who opened or clicked within 7 days of doing so. Opens are approximate: many mail apps block the tiny image that records them. An order in the report is not proof the email caused it.

Cancel

A scheduled or sending campaign can be cancelled from its page or report. Emails already sent cannot be recalled; the rest are marked "not sent".

Common questions

• Why is the audience 0? Nobody has both an email address and a recorded opt-in. Email-only customers opt in at sign-up; phone customers by sending START on WhatsApp.
• Can I edit a scheduled campaign? No — cancel it, edit, and schedule again. The list of people is rebuilt when you do.
• Did a particular customer get it? Open the report; every recipient is listed with sent / opened / clicked times, or the reason it was not sent.